Ideas that
switch on.
FikraLabs builds AI products that capture demand, answer fast, and keep real people in control — starting with Trade Mate for the trades.
Never lose a job to a missed message.
Customers message on WhatsApp like they always do. Trade Mate answers instantly, asks the right questions, and hands a tidy summary back to you.
Bright when you need it. Dark when you don't.
You stay in charge of every conversation. Trade Mate only steps in when you want it to — and steps back the moment you take over.
You invite it in
Friends and family message you as normal. When a real enquiry lands, a single word brings the assistant into that chat.
It qualifies the job
The assistant asks a few sensible questions, captures the detail, and never guesses at anything unsafe.
You take the lead
Jump back in whenever you like. The assistant hands over cleanly and lets the customer know you'll be in touch.
Simple to use. Serious underneath.
We build AI that behaves like a dependable colleague — visible, reversible, and respectful of your customers.
Your voice, your rules
Your assistant carries your name, tone, services, and preferences — not a generic script.
People stay in control
Pause, resume, or override at any time. Nothing important happens without you.
Private by design
Personal chats stay personal. The assistant only works on the business conversations you point it at.
Let's put the lights on.
Practical AI for real businesses, built to earn trust.
Get in touch