Privacy Policy
Last updated: 19 September 2026
FikraLabs builds practical AI software products, including Trade Mate, an AI-assisted messaging and workflow service for tradespeople. This Privacy Policy explains how we collect, use, disclose, and protect personal data when you use our websites, products, WhatsApp integrations, and related services.
Information we collect
We may collect contact details, business profile information, WhatsApp message metadata and message content where a business connects its WhatsApp Business account, customer enquiry details, configuration preferences, support messages, and technical information such as logs, browser data, and usage analytics.
How we use information
We use information to provide, secure, operate, and improve our services; route and respond to customer enquiries; maintain trader profiles and preferences; support handoff between AI assistants and humans; troubleshoot issues; prevent misuse; meet legal obligations; and communicate service updates.
WhatsApp and messaging data
When a trader connects a WhatsApp Business account, Trade Mate may receive messages and related metadata for that authorised business channel. We use this data only to provide the requested service, such as enquiry qualification, message routing, conversation state, and handoff support. Traders should not connect a WhatsApp number that they do not want processed as a business channel.
AI-assisted processing
Some services use AI models to classify requests, draft responses, extract lead details, summarise enquiries, and suggest configuration updates. AI outputs may be reviewed, confirmed, or overridden by authorised users depending on the workflow.
Sharing information
We do not sell personal data. We may share information with service providers that help us operate the service, such as cloud hosting, communications platforms, analytics, security, and support providers. We may also disclose information where required by law or to protect our rights, users, or services.
Data retention
We keep personal data only for as long as needed to provide the service, comply with legal obligations, resolve disputes, maintain audit records, and protect security. Retention periods may vary by data type and customer configuration.
Security
We use reasonable technical and organisational measures to protect personal data, including access controls and secure cloud infrastructure. No system is completely secure, but we work to protect data against unauthorised access, loss, misuse, or alteration.
Your choices and rights
Depending on your location, you may have rights to access, correct, delete, restrict, or object to certain processing of your personal data. You can contact us to make a privacy request.
International processing
Our services may use cloud providers and subprocessors that process data in different countries. Where required, we use appropriate safeguards for international transfers.
Changes to this policy
We may update this policy from time to time. We will update the date above when we make material changes.
Contact
For privacy questions or requests, contact privacy@fikralabs.ai.